IP & Innovation Notice – Smart Advice Claims Ltd

Date: 14 May 2025

Smart Advice Claims Ltd, with technical collaboration from the University of Salford, is the first UK firm to launch and operate a proprietary AI-powered claims processing system fully integrated within the native WhatsApp platform. This system has been deployed across a wide range of consumer claim types, including but not limited to housing disrepair.

This pioneering technology enables a seamless, app-free user journey using WhatsApp as the interface for claims assessment, automated evidence gathering, and structured claim documentation—all enhanced by machine learning and intelligent decision support systems.

The overall concept, technical architecture, conversational logic, AI integration methods, user experience design, and process automation flow are the intellectual property of Smart Advice Claims Ltd, and are protected under UK copyright, trade secret laws, and all applicable intellectual property legislation. This includes but is not limited to all interactions, logic chains, conditional workflows, AI prompt designs, response branching, data capture frameworks, and report generation methods.

Further reinforcing our innovation and IP position, the scientific research underpinning our AI-driven approach to image recognition and mould detection has been formally peer-reviewed and published in the International Journal of Pattern Recognition and Artificial Intelligence (IJPRIA), as detailed in our paper titled:

“A New Adopted YOLOv9 Model for Detecting Mould Regions Inside of Buildings”

DOI: 10.1142/S0218001424500253

This peer-reviewed publication provides independent, timestamped validation of our AI methodology and establishes a public scientific record of our work, further strengthening our intellectual property rights.

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🚫 Intellectual Property Protection & Enforcement

Smart Advice Claims Ltd asserts exclusive ownership of the following unregistered trademarks used in connection with our automated legal claims systems, technologies, and branded bots:

Any attempt to replicate, imitate, reverse-engineer, white-label, adapt, or re-skin any of the above names—or launch competing platforms, software, or services using names that are identical or confusingly similar in the context of claims processing, legal services, or AI-based consumer assistance—will be treated as unauthorised use and a direct infringement of our intellectual property rights and brand goodwill.

This includes any bot names, products, domains, or marketing that could constitute passing off, misrepresentation, or unfair competition under UK common law and applicable commercial protections.

We actively monitor the market and digital environment for imitation technologies and trademarks. Smart Advice Claims Ltd reserves the right to pursue legal action—including cease and desist orders, financial damages, and public warnings—against individuals, businesses, or agents who attempt to replicate or misappropriate our systems or brand assets.

If your organisation is interested in exploring a licensing partnership or white-labelled deployment, please contact our legal and licensing team via info@copious.co.uk.

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🛡️ Legal Declaration of Innovation

As of 14 May 2025, Smart Advice Claims Ltd is the original and sole creator of a legally protected, AI-integrated WhatsApp-based claims system. We formally assert this innovation as first in the UK, and protected by applicable intellectual property laws, trade secret legislation, and brand enforcement provisions.

Any competing service exhibiting similar workflows, logic, structure, brand names, or consumer-facing identities after this date will be presumed derivative unless independently and demonstrably original.

©️ 2025 Smart Advice Claims Ltd. All rights reserved.